Why use an autoresponder? If you want to build a fully automated lead gathering machine, then having an autoresponder on your blog is a must.
“You’re in the business of lead generation….”
If you think someone is going to land on your site and buy whatever you’re selling first time, then you won’t make much money.
It’s a known fact that a potential customer needs at least five “touch points” with you, to buy whatever your selling.
A touch point is any form of interaction such as an email, a Facebook message or even a phone call.
And this number is the same as in the offline world. if you’re a Network Marketer and you’re trying to prospect a new recruit, then on average it also takes 5 touch points.
So how do you make these 5 touch points online?
The best way by far is through email marketing. This is because you own your email list. You can also use social media to reach out to your prospects and indeed you should, but your email list is your Golden Goose.
An autoresponder is your personal contact book that can’t be taken away from you
You’ve probably heard before that the money is in the list, and it is, so building your list must be your number one priority.
So what actually is an autoresponder and a list?
An autoresponder is a means to store your prospects email addresses and names into what is known as a list for you to email them on an industrial scale.
With that list you can then either broadcast an email out to everyone, or you can create a sequence to send out on a pre created email on a defined schedule.
You’ve probably seen an email sequence in action before when you’ve entered your email address for a free report. It goes something like this …
First email: Thanks for signing up, here’s your free report.
Day 1: Have you downloaded the report? Here is the link again.
Day 2: A value based email.
Day 3: Another value based email
Day 4: Here is a product you like like to buy
Day 5: A value based email.
Day 6: Back to Day 2
What are the benefits of having an autoresponder?
The benefits are obvious. If you had to email 100 people every other day individually with your gmail account, it wouldn’t be humanly possible.
If you capture the name of the person as well as the email, then you can send a more personalised email. You can tailor it so it looks like you are talking directly to that person.
You can invite your list to check out your latest blog post, or video, to further bond that trust.
When your business grows, you can have 1000’s of emails stored in your list who you can email regularly.
Which Autoresponder do I recommend?
Firstly, it’s important to choose the right one, because once you’re set up, it’s like a bank account. It can be a pain to change over.
Without a doubt I recommend Aweber.
With a Aweber you have the option to send emails in a follow up sequence, or you can manually send an email in broadcast.
You can make pop up what’s called a light box which appears after a pre-defined amount of time, like the one above. Or you can create a custom one like mine on the right, or both.
They also offer a $1 Trial where you can give it a go for a month.