So you’re going to embrace Twitter as a Social Media platform, or maybe you’ve had an account for a while but you’re not sure how to use it effectively.
Twitter is probably the most misunderstood social media platform
These 5 tips will get you up to speed quickly on how to use twitter.
1. Identify your purpose
If you’re actively blogging like me, it’ll probably be one or more of these reasons.
- To build your brand or online profile and be perceived as an industry expert
- As a method to drive traffic to your blog
- To promote content
- To network with other bloggers in your niche
- To research for content ideas by finding what people are talking about or by asking questions
2. Build Your Twitter Shop Front
Now that you have identified your purpose, it’s time to set up your Twitter home page, or if you have one, to turn it into a marketing machine.
If you look at my Twitter profile, you’ll see I have set mine up to appeal to the Make Money Online and Home Based Business crowd.
For starters, your background picture is more important than you might first think. In a nutshell, you want to summarize your service in your picture.
Check out RedBull. https://twitter.com/redbull They encapsulate their thrill seeking brand with high quality pictures of extreme sports
Pizzahut https://twitter.com/pizzahut try to make you salivate with their images of their latest pizza creations.
So on mine, https://twitter.com/jeremydsmith I have a nice picture of a beach (which is actually where I live) to portray the online lifestyle and the freedom it gives you (I’m not going to show a picture of me sitting in front of a computer screen blogging – that wouldn’t be very sexy :)) , and a picture of me to brand myself as an authority and as a trusted adviser. Overlaid on the beach scene is the URL of my blog in large letters so it can’t be missed.
Next up, my name is prominent, together with a MISTAKE…. 🙁
Now, your @twitterhandle should be the same as your name or your service. I can’t do either, because @jeremysmith had already gone and @jeremysmithsblog is too long for a Twitter handle!
So I’m making do…
Next, make sure your primary URL is visible and a decent bio complete with suitable #hashtags and keywords which is how you will be found when someone does a Twitter search.
If you choose to, you can also add your location(s).
3. Twitter Lingo
So now you should be all set up to go. As we all know, Twitter is a micro blogging platform with a limit of 140 characters. Here are the main terms and abbreviations you need to know.
Hashtags – #Hashtags are optional, and there purpose is to spread the reach of your tweets to more people than those who are following you.
For example if I’m writing about content marketing, I can drop in #contentmarketing into my tweet and now if someone is searching for content marking, my tweet will be listed in the search results.
Also be aware that if someone is glancing at your tweet, sees your #hashtag and clicks on it, then they’re gone.
So I suggest you only use between one or two hashtags per tweet. If you use anymore then its going to look spammy.
If you’re not sure what the best hash tag for your tweet is – CHECK OUT
Retweets – A Retweet (RT) is when someone sees an interesting tweet and decides to share it with their followers
Reply – The @reply feature is how you send a message to author of the tweet. Wow you can write to your heroes @richardbranson or maybe @beyonce …
Mention – A twitter mention is when you would like someone to see your tweet. For example I could tweet… My favorite entrepreneur is @richardbranson
Trends – Trends are keywords and #hashtags that are the current hot topics on Twitter. If you can include in your tweets a trending hashtag or keywords, then this is a great way to get more exposure on Twitter.
Direct Message – A direct message is a private message sent from one user to another. You can only send direct messages to those who follow you and receive them only from those you follow.
4. How to acquire followers
Assuming you know your purpose, it’s now a case of following those people who are in the same niche as you. There is a sort of twitter etiquette where you can expect most people who follow you to follow you back.
You can either find these people by looking at the profiles twitter suggests to you, or by typing in keywords or hashtags to search for users who have the same content interests.
When you have developed some traction by tweeting useful content, you will organically attract followers through your keywords and hashtags.
I’ve tried a few tools, and my favorite for growing and managing your audience is tweepi. It can advise you on who you should follow and show you who you have followed, and are not returning you in return…how dare they !!
5. Your Content Strategy
As Tony Robbins says, “Success leaves clues” and this is the mantra of how I build my online business. I look to see what others are doing well, model from them and improve.
Applying this to Twitter, you can get a good feel for the sort of content you should be tweeting about by identifying who the market leaders are in your niche and analyzing their tweets and the type of content that gets the most engagement.
Next, add a twitter button to your blog that stands out. As you will see on this post, I have a floating social bar that follows you down the page.
Engage your audience by asking questions.
If you have mentioned a fellow blogger in your article, send a tweet including @theirname and hopefully they will retweet it to their followers, which will bring a surge of traffic to your website.
You should now have enough information to start getting your message across using the Twitter platform. Good luck and send me a tweet at @jeremydsmith 🙂
Here’s how to follow me on Social media