I’ve just finished reading the book you can see above, Rob Fore’s– Online MLM Marketing, Get FREE MLM Leads.
If you don’t know Rob Fore network marketing genius and you’re in the online business, definitely check out his training.
The premise of this book is that you are interested in joining an MLM company and using the internet to gather leads.
Rob Fore’s style is no nonsense and direct, and this book doesn’t disappoint.
I would say, if you’re thinking of starting an MLM business from home using the global reach of the internet to fuel it, grab this book first. It’s a low cost investment written by one of the biggest guns in the MLM world.
So let’s dive into the meat and potatoes of this book…
Rob starts out with his back story of being broke and homeless to give us some inspiration of what’s possible, and then delivers the cold truth that most people who start out in the MLM business fail.
Next Rob gives us his experience of working in the MLM industry and what to be wary of if you’re looking to join a new company.
For example, here are a few gems he gives us.
“Celebrity Endorsements. They might be endorsing it but they aren’t going to build your business for you.”
I always think that when I see a shampoo advertisement featuring a Hollywood star – I bet she doesn’t use it!
“Getting in on the ground floor. The failure rate of new MLM companies is very high, so make sure you do your homework if you’re thinking of joining a new company.”
One thing that jumped out at me is when Rob Fore says
“When we ask people to join our network marketing business… what we are really asking them to do is sign up for a career in sales and marketing” Rob Fore
I wish I had known this in the beginning.
I’m well aware of it now, because I slammed into it when I started, and I get folks reaching out to me all the time saying they’ve burnt out their warm market, they’ve p**sed off all their friends by trying to recruit them, what do they do now? …
If you’ve been with a Network Marketing company, more than likely you’ve been pummeled with the urgency of building your downline.
Because it makes your upline money …
This is leads us to the crescendo of the book as Rob blatantly asks are we focusing on our downline or our business?
My blog is the result of me focusing on my business which is exactly what you should be doing in the internet age, whether you’re marketing your network marketing business, affiliate marketing business, or indeed your air conditioning or any other if you’re trying to gather new leads.
Rob moves on to give options of the marketing options available to you, whether free or paid and the importance of mastering one before you think of moving onto another.
I can’t agree anymore with him on this.
Rob then moves on to talk about the importance of having a blog to build your brand and your reputation. Or “You inc” as Mike Dillard calls it Magnetic Sponsoring.
The remainder of the book is largely devoted on how to gather leads to send your blog with the focus on being if you’re short of cash.
He’s big on re purposing content which is means turning your blog posts into videos or slides, and syndicating on various sites
Rob also talks about how to prospect on Facebook in the right way so you don’t come across as a spammer
My Conclusion to this book Rob Fore Online MLM Marketing
I think this book perfectly complements Magnetic Sponsoring by Mike Dillard, as how you should be building an online business to gather leads for your MLM company.
If you’re making money online already then you’re going to know much of this, but if you’re starting out, definitely grab this.
After you’ve read it you might even decide that this business is not for you and you can move on right away to one which suits you better.
But for me, this is the foundation of what my blog and business is built on.
My suggestion is grab it now from Amazon here
Have you read this Rob Fore Network Marketing book? What did you think of it? Please share below
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