The explosion of social media has forever changed the way content is created, delivered, and shared. More and more people every day prefer to get their fix of information from the various social media platforms that are available. Today’s internet is all about social media optimization.
If you have a website you might be tempted to feel left out in the cold. How can you ever compete with Facebook and YouTube for people’s attention?
But don’t overlook a huge opportunity.
What many don’t realize is that when social media is used in conjunction with your own content, you have an advantage. When you integrate the power of social media with your WordPress site, the result can be more traffic, more readers, and more accessibility to your message, both on and off your own pages.
When WordPress first introduced us to the idea of ‘plugins’, they revolutionized website design. Suddenly people with little or no coding ability could build amazing and powerful sites. These days there are plugins available for just about anything you could imagine wanting to do. And that includes bridging the gap between blogs and social media platforms.
Here’s a rundown of a handful of the very best plugins that will help you optimize your social media impact.
1. Jetpack Publicize
Do you hate the tedious task of updating each of your social media sites every time you deliver new information to your readers? Enter Publicize – part of the Jetpack suite of tools produced by the team at WordPress.
Once installed, this plugin allows you to select which social media accounts you want your WordPress page synced with, ensuring that every important post is simultaneously shared on each selected platform. Add this plugin, and you’ll bring an important thoroughness and uniformity to your content management.
2. Fat Free WordPress Social Share Buttons
With this plugin, fully customizable social media sharing buttons are added to each of your posts and pages, so that readers can easily share your content via whichever platforms they please.
Now, there are lots of plugins that will do essentially the same thing, but the real advantage of Fat Free is that it is so “lightweight”. It doesn’t impede the loading speed of your pages.
3. Social Comments
I don’t know about you, but I would leave a lot more comments on other bloggers posts if I wasn’t put off from doing it. Too many sites require that I enter my name, my email address, and sometimes even a phone number, just to place a comment.
Your goal should be maximum engagement, so don’t do that to your readers. The Social Comments plugin allows people to jump in on the conversation using their Facebook, Google +, or other common social network ID. Most of the time this eliminates the hassle of having to fill out personal information, because most readers are already logged into those social media accounts when they arrive on your site.
With the addition of the Social Comments plugin, you will be encouraging a culture of reader involvement with your content.
4. WP Video Lightbox
Media is such a vital component to your site, and with the WP Video Lightbox plugin, embedding videos and photos becomes effortless. The Lightbox window itself can be tailored to your visual preferences, and once set up it accommodates media from an assortment of platforms, including YouTube, iFrame, Vimeo, and Flash.
Similar to the Fat Free plugin mentioned earlier, Monarch will display different share buttons for various social media platforms. The difference is – Monarch takes the share button concept to an entirely new level.
With this plugin, you’ll be able to place your share button toolbar practically anywhere surrounding your post. But that’s just the beginning. Monarch allows you to edit toolbar orientation, hover effects, and even the number of columns in your toolbar.
Additionally, you’re able to create share button pop-ups and fly-ins for a given post, improving the chances of a reader taking notice and sharing your content.
As if these options weren’t slick enough, the plugin also offers a hovering sidebar with these same, customizable share button options.
Perhaps you’re looking for a social media related plugin with not quite as many “bells and whistles” as Monarch. You may be in search of a simpler plugin – one that showcases a very professional simplicity.
The SocialBox plugin allows you to add toolbars to your site that display the current tally of your “following” for all of your various social media accounts. The familiar icons are shown with your respective number of subscribers on the platform, and an option for the reader to start following too.
This simple widget can be immensely valuable in building your audience and the reputation of your site.
And that’s our list:
6 WordPress plugins to supercharge your social media optimization
– and all completely on autopilot once you set them up!
Don’t think of social media as the enemy, competing to keep all the traffic away from your site. Social media presents an even greater opportunity for your voice to be heard.
As you can see, it’s easy to incorporate elements of social media into your WordPress site with these plugins and send your content viral.
Once you’ve had the chance to test some of the different plugins, you’ll learn which ones work best for you. And if a plugin doesn’t appear to be doing much for you, there are other options and you’ll begin to know what functionality you’re looking for.
Take action and start with a couple. You’ll find it’s a giant step towards making your content more relevant and accessible.
Here’s how to follow me on Social media