Given the fact that around 98% of blogs never make more than a hand full of cash, you have to wonder what most bloggers are doing wrong.
It’s true that for a lot of bloggers out there, making money is not on their agenda. Others find it difficult to sell, and furthermore some rely totally on Google AdSense to make them money.
For me it is on my agenda … 😉
When I started this blog in 2014 I would just about blog about anything. I would write about what I was doing at the weekend or where I was going on holiday. It would get views, but it was views from people who had no interest in the Make Money Online / Home Business Niche, which is of course what I blog about.
For example I was explaining one Friday that I was going to Rottnest Island for the weekend do some cycling and I was getting hundreds of search hits from travel and cycling enthusiasts.
Here are my 5 top tips which I’ve learned the hard way for making money with your blog.
1. Blog Strategically
As bloggers we’re all busy, and if we want to produce regular content that gathers leads and makes sales then we need to get our biggest bang for our buck. That is why you must blog strategically, and only blog about your market place.
Every blog post should have a purpose or contain a call to action to guide a reader to where you want to take them next.
A blog post must encourage the reader to either buy something or join your email list. We all know, or you should know that your list is your number one asset and building it should be your number one priority.
Each blog post should also be designed to be shared and commented upon.
Every blog should be designed to be shared by its flow, its design and the quality of its content.
2. Decide what to blog
People who are interested in a particular niche are on a journey.
If it’s the golf niche then maybe they want to reduce their handicap. A cooking site, they probably want to improve their culinary skills.
As a blogger you are most likely further along the track, and it’s your job to help them on their journey by becoming their trusted advisor.
When I first started out, like a lot of bloggers, I thought you had to give everything you knew away – big mistake.
So a blog post should be an answer to a particular question they might have. And you find out these questions by
• What I wanted to know when I started out
• What questions I get asked to by email and on the Facebook fan page or in blog comments
• By what people are asking about in the forums
3. Decide how often to blog.
I always say quality over quantity…
When you have established your readership then you might want to choose a day to publish so they can expect it.
Bear in mind that poor quality content will be the death of your blog. Good spelling, good grammar and good punctuation. Google places a lot of value when ranking your site by detecting whether you have repeat visitors. If you have it tells them that your content must be of good quality
You blog lives in a desert full of the decaying remains of abandoned blogs where the author gave up as no one visited their site. A rule of thumb should be to spend as much time promoting your blog as you spend writing it.
4. Blog efficiently
If you’re the type of blogger who sits down in front of a blank screen wondering what to blog about then you must change this habit.
Batch blogging. Personally I find the most efficient way to blog is first gather a list of topics I want to blog about for the week. That gives me some to be clear in my mind what I’m going to say and a bit of time to research what others in my niche are talking about.
Then when I’m in the right mood I knock each post out after the next and schedule them up for the week using the built in WordPress scheduler.
If you’re video blogging it’s more efficient to shoot each video back to back.
5. Power up your content marketing
When I look at the majority of my sales and how I made them, the vast majority of the time it’s as a result of my content and reader renoating with it.
If you have the budget then I would encourage you to use Facebook native advertising. That’s when you promote a particular page on of Facebook that leads the reader to come to your site, digest the content and hopefully sign up to your list. I find this far more effective than sending them straight from Facebook to a squeeze page.
Please share below your experiences of making money with blogging.